Objekk - PLANET HUGO

Service

Programming, World Building, Game Development

Client

HUGO BOSS

Year

2023

platform

DEVICES

PC, iOS, Android, Xbox, PlayStation

In the virtual universe of Roblox, you can be anything you want to be — making this platform the perfect place for HUGO, a brand rooted in individuality and self-expression, to activate gaming for the first time.

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PLANET HUGO is an ecosystem of unique, interconnected 3D experiences, designed with HUGO’s Gen Z target audience in mind. PLANET HUGO’s first two environments are the virtual shopping space HUGO HANGOUT, and the playful social styling experience HUGO FASHION MATCH.

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In collaboration with Karta and GEEIQ, our strategic approach focused on delivering a clear value proposition to a specific audience, leveraging the strengths of both Roblox and the HUGO brand. We highlighted HUGO's fusion of style, self-expression, authentic dressing, arts, culture, gaming, and music.

Features

PLAYAR - HUGO BLUE immersive world - PLAYAR — Players socializing in exclusive HUGO virtual merchandise

HUGO HANGOUT

Head over to HUGO HANGOUT, your ultimate virtual shopping playground, where HUGO's exclusive merch, events, and rewards await.

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Hugo Boss lands on Roblox to promote new denim-inspired clothing line | Retail Dive — Players race against time to climb up the tower in HUGO HANGOUT

Amp up the fun with interactive scavenger hunts and an exciting obstacle course to score points and unlock unique experiences!

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Play FASHION MATCH and challenge friends to a style showdown

HUGO FASHION MATCH

Ready for a style challenge? Put your skills to the test in HUGO FASHION MATCH.

Get creative, connect, and unlock unique UGCs in this styling game that puts HUGO BLUE's denim-focused offering in the spotlight.

UGC rewards that players can exchange prize tickets for

EARN REWARDS

As players dive into the adventure, they’ll have the chance to earn badges and prize tickets, unlocking exclusive, limited-edition virtual merchandise.

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This project marked the inception of a connected HUGO ecosystem, providing diverse experiences that resonate with varied audiences and spotlight various facets of the brand. The innovative approach allowed HUGO to break free from traditional constraints and venture into new, exciting territory in the metaverse.

other work

Google Be Internet Awesome World

BLACKPINK THE PALACE

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