Objekk - BLACKPINK THE PALACE

Service

Programming, World Building, Game Development

Client

YG Entertainment

Year

2023

platform

DEVICES

PC, iOS, Android, Xbox, PlayStation

“In a world where fans and artists can connect like never before, BLACKPINK The Palace on Roblox redefines what it means to engage with your favorite idols.”

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In an exciting collaboration with YG ENTERTAINMENT and Karta, BLACKPINK The Palace launched on Roblox, creating a vibrant digital space for fans. Within weeks, it attracted over 1.8 million visits and a remarkable 95% user rating.

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This virtual experience is aimed at offering BLACKPINK fans ("BLINKs") an immersive platform where they can engage in exciting activities, connect with one another, and explore BLACKPINK's universe transcending the limitations of time and space, into the metaverse.

Features

BLINKs can explore and decorate life-sized versions of Blackpink's most iconic music video scenes, like this one from "DDU-DU DDU-DU."

🎉 Host Themed Parties

Fans can decorate and throw parties in rooms inspired by BLACKPINK’s iconic music videos, immersing themselves in the group’s aesthetic.

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BLINKs can mine crystal shards to level up and unlock exclusive UGC

💎 Embark on Adventure‍

Players can explore the mysterious caverns beneath THE PALACE with the Lightstick hammer.

By striking crystals, they gather precious energy to unlock upgrades and enhance their abilities while discovering hidden treasures.

💬 Socializing Opportunities

Fostered community interaction by allowing fans to meet, chat, and collaborate with each other throughout the experience, enhancing the sense of community and shared fandom.

Thumbnail of BLACKPINK The Palace Grand Opening Ceremony 20 - 22 October 2023

💃 Event Spaces

Utilized as an event space for the opening ceremony and BLACKPINK members' birthday celebrations, these themed areas brought special limited-time events to life, driving traffic to the game and enhancing fan engagement.

BLACKPINK The Palace offers fans an immersive experience through engaging activities and special events. By combining interactive gameplay with themed spaces, we create memorable moments that enhance fan connection and drive traffic to the game.

other work

Google Be Internet Awesome World

PLANET HUGO

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